Success Stories
In early 2007, HP Switzerland launched a learning initiative using TripleWin’s Professional Development Program (PDP). The primary focus was to change HP’s approach to customers from a technology focus to a relationship-based focus. The end goal is long-term, loyal customers. Early results from PDP participants report success in building trust and open lines of communication with their customers and as a result, increased sales and opportunities.
Professional Development Program
Background
In the midst of downsizing and unprecedented business challenges, HP Switzerland, a successful part of Hewlett Packard, the world’s largest technology company, decided to invest in their future. The decision was to develop the talent of its existing workforce – to invest now to assure their long-term success in the competitive IT business by improving HP’s approach to a targeted group of their largest customers.
As with most service businesses, HP Switzerland’s success rests in the hands of the direct points of interface of the HP Professionals and their clients. The ‘technology focused’ delivery of solutions of the past created an ‘in-and-out’ type of relationship – make the sale and move on to the next customer. HP decided to replace this approach with one focused on building trust-based relationships to gain long-term, loyal customers. This approach required not only new processes and procedures, but also a new way of looking at managing clients, service delivery, product development and client issues.
Intervention
The Swiss organization commissioned TripleWin Consulting, a global training and consulting company, to design a Professional Development Program (PDP). Two objectives where highlighted: to retain key talent and to improve HP’s approach to customers. The program needed to incorporate the HP Way philosophy and values and use the lessons written about in the popular management book, The Trusted Advisor.
The challenge was to create a customer focused approach that was as good for the customer as it was for the HP. The philosophy of TripleWin was a perfect fit for this change – in this effort, all three players must “win” - the customer, HP and the HP employee. This triple win creates the motivation for employees to build trust with their customers, for customers to begin to trust HP professionals, and for HP to continue to collaborate with customers.
To assure the change reached throughout the system, participants were selected from all areas of the company: printing, personal computing, software, services, sales, consulting and IT infrastructure. Six sessions were created to cover a wide range of topics (see PDP Sessions chart).
PDP Sessions
Session 1: Becoming a Trusted Advisor: building trusting relationships, customer care and teamwork
Session 2: Relationship-based Selling & Negotiating: using a customer focused approach
Session 3: Collaborative Consulting: consulting and problem solving in partnership with the customer
Session 4:Change Skills: understanding the people side of change and using change tools to increase engagement to improve implementation
Session 5: Interpersonal Skills: enhancing conflict and communication skills
Session 6: Personal Accountability: understanding how to maintain high personal accountability |
The program launched in 2007 with two pilot groups and continues with additional groups every year. To date, more than 110 HP employees have successfully completed the program and demonstrated on-the-job application of course content by documenting the use of PDP content on an actual work project.
Results
Participant feedback rates the program as highly effective and life changing on both a personal and professional level. Relationships have changed with customers and within HP. This new way of working with each other and with clients is welcomed and employees are committed to do the work, to earn the reputation of Trusted Advisor when it is possible.
“PDP has in many ways opened my eyes. The models and tools we learned and used build a useful foundation for everyday life, whether business or private. When I think about where and when I use contents from the TripleWin coaching I realize that I constantly apply it, every day.” Sabine Wolf, Account Manager |
Many stories of success are reported including gaining additional work at existing customers, increased confidence in consulting and collaborating more effectively with customers and improved communication across HP Switzerland from the networks created during the program.
“Our approach resulted in loyalty from the customer to HP. The customer was very impressed by the way HP handled the work and issues. They have asked HP for more service and have bought more material from HP. It was a success.” Patrick Blanchut, Project Manager
“In my new role about Client Virtualization (’the business computer of the future’) I need to work across business units. And who do I find on this journey through the huge HP? Two other PDP fellows! Together we presented our first engagement model for PSG hardware, TSG hardware and services. You can be sure I need to live and use many PDP strategies.” Gunnar Habitz, Business Development Manager
|
The PDP process is a great example of the TripleWin in action – a win for HP customers (better service)…a win for HP (loyal customers)…and a win for the PDP graduates (improved teamwork).
Public or onsite offerings of a Professional Development Program are available at any location.
|
